Press release: Hakema Bookability opens new revenue opportunities for yellow pages


Find below our press release, released today via PR Newswire.

Hakema Bookability opens new revenue opportunities for yellow pages

September 2nd, 2014
Hakema’s latest product, Bookability, enhances traditional online yellow pages by adding real-time service availability, price and the ability to book services right from the directory listing.

Helsinki, Finland – September 2nd, 2014 – Finnish company Hakema brings new life into the traditional yellow page local search. Hakema’s newest product, Bookability, transforms yellow page sites into commerce platforms, making it easy for customers to book services in real-time right from the directory service.

Hakema Bookability adds real-time service availability, price, and booking to local search. With this enhanced search, users can not only find services based on location, but also based on real-time availability of services – much like they do when booking a hotel or a flight online. After finding the desired service, users can reserve a time straight from the search results. This will convert online yellow pages into commerce platforms for SMBs.

One of the leading yellow page companies in Europe recently launched Hakema Bookability for all their SMB customers. It has also been implemented into their various channels, including their online local search, mobile application and recommendation portal.

Hakema’s Founder and CEO Ajay Garg said, “The recent launch and rising interest from other markets indicates that our solution is very attractive to yellow pages and local search companies. The yellow page business is becoming increasingly competitive. Hakema Bookability is customizable and very easy to integrate with web and mobile applications. It creates new and immediate revenue opportunities.”

With Hakema Bookability, service sector SMBs also get a set of tools to manage their scheduling and to acquire new customers through yellow pages, local search media, and their own websites. With easy-to-use built-in loyalty marketing features, service businesses can convert their current customers into recurring ones, and significantly improve their revenue. Hakema will also be adding new features to Bookability in the coming months, including the ability to create promotions and coupons.


About Hakema

Hakema provides white-label digital products for online classifieds and internet yellow pages. Our leading product, Hakema Bookability, commercializes traditional online yellow page and local search media; it enriches their business listings with real-time service availability, price information, and the ability to book a service immediately. It also offers SMBs a set of intuitive in-built marketing tools to help them grow their businesses. Hakema was a finalist for the Media Innovation Award by ICMA (International Classified Media Association). It is a Finnish technology company and a graduate from the world’s leading accelerator program Startup Sauna.


Press contact

Oki Tåg, oki (at), +358-4-1501-1501


Note: Hakema Bookability has been rebranded as

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