Story of Hakema Logo

blog, Hakema News

This post is my tribute to all those wonderful people who have been part of my journey as an entrepreneur.

We at Hakema have gone through many changes, done mistakes, tested many ideas, failed, learned but also achieved many things starting from Sanoma as a customer to running our own Marketplace.

Here is how it began –

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Hakema first started under the name of mSpice ūüôā

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The name was not approved by Finnish registrar office. Co-founder Päivi Laajanen created a new name, Hakema. A quick logo was done by me, the other Co-founder Ajay Garg.

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I tried another version of logo with freelance designers.

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It was actually Päivi who created a logo which laid foundation of our core-branding.

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In 2013, Hakema had few¬†products¬†for customers like Sanoma, Alma Media, Blocket. The tagline¬†was changed to reflect new platform “Beyond Clicks”.

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In 2014, we launched Hakema Platform for SMBs and logo was updated again!

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In 2015, Hakema logo went under a colour change.

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Summer of 2015, we launched Hakema Marketplace and tried a new logo for that.

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Lastly we made a version of logo which worked both for Marketplace ( and for Hakema company website (

Marketplace stickers done by Alexndra.

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