Tiesitkö, että lähes seitsemän kuluttajaa kymmenestä etsii tietoa internetistä ennen ostopäätöksen tekoa? On odotettavissa, että vuoden 2016 aikana mobiililaitteiden osuus internetliikenteestä ylittää ensimmäisen kerran pöytä- ja kannettavista tietokoneista tulevan liikenteen määrän.
Tässä viestissä annamme hyviä vinkkejä siihen, miten voit tarjota sivustosi kävijöille parhaan mahdollisen kokemuksen.
Oletko valmis mobiiliin?
Halusitpa rakentaa varta vasten mobiilikäyttöön suunnitellut nettisivut tai päivittää nykyisille sivuillesi responsiivisen ulkoasun (eli sellaisen, joka sovittaa itsensä automaattisesti kunkin laitteen näytölle sopivaksi), varmista, että sivustosi näyttää yhtä hyvältä ja toimii niin perinteiseltä PC:ltä kuin tabletilta tai kännykän näytöltäkin katseltuna.
Käyntikortista näyteikkunaksi
Nettisivusi ovat paljon muutakin kuin vain käyntikorttisi verkossa – ne voivat toimia kanavana uusien asiakkaiden hankkimiseen. Ajattele sivustoasi liikkeesi näyteikkunana: jos ohikulkija pitää siitä, hän astuu sisään.
Huolehdi nettisivuistasi siis samaan tapaan. Varmista, että tietoa etsivä kuluttaja löytää sieltä ajantasaiset hinnat ja tarjoukset, kaikki palvelusi listattuna sekä tietysti juuri hänelle sopivan keinon varata aika palveluidesi pariin. Osa asiakkaistasi haluaa varata aikansa soittamalla, toiset taas suosivat sähköpostia ja kolmannet helppoa ja kätevää ajanvarausjärjestelmää, jota voi käyttää mihin aikaan päivästä vain. Ole valmiina, halusivatpa he olla sinuun yhteydessä millä keinolla tahansa.
Analytiikka avuksi
On tärkeää ymmärtää, mitä kävijät tekevät sivustollasi sinne klikattuaan. Saatavilla on paljon erilaisia työkaluja sen seuraamiseen, osa ilmaisia ja osa maksullisia. Me Hakemalla tykkäämme Google Analyticsin palvelusta – se on ilmainen, nettipohjainen työkalu, joka antaa pääsyn tärkeisiin tietoihin sivustosi liikenteestä heti käyttöönoton jälkeen. Sieltä löydät vastauksen esimerkiksi siihen, millä sivullasi vieraillaan eniten, miltä alueilta/mistä kaupungeista kävijäsi tulevat sekä millä laitteilla sivustollasi vieraillaan. Työkalun avulla pääset tutkailemaan lukuisia erilaisia raportteja, jotka antavat arvokasta tietoa sivustosi käytöstä.
Kokeile ilmaiseksi 30 päivää. Et tarvitse luottokorttia. Ei määräaikaissopimusta.
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