Did you know that almost 7 out of 10 buyers search on the internet to find information before making a buying decision? During 2016 it is expected that the mobile internet traffic will far exceed traffic from computers and laptops.
Here are some tips you can apply to ensure you offer the best experience to all those visiting your website.
Are you mobile ready?
Whether you decide to build a specific website for your visitors for a mobile device or update your main website to a “responsive” design (this happens when the page of a Website adjust itself to the actual size of the device, PC, laptop or mobile), make sure your website can be seen equally good from a traditional pc, a mobile or a tablet.
From business card to store front
Your website has potential for being more than just a simple digital business card, it can actually be a new channel to get new customers. Think about it like your storefront, if they like what they see, they will step.
Look after your website site the same way as you do for your store. Ensure visitors can see your latest offers, have a page where you can list all the services you provide and make sure they can make an appointment the easiest way for them. Some of your visitors might want to call you, have your number easily seen in all your pages, other will prefer to send an email, and others will enjoy the convenience of a booking system that they can use anytime of the day. No matter how they choose to contact you, be ready for them.
It´s very important to know what actually your visitors are doing once they have arrived to your site. There are many available tools in the market, some are free, and some you have to pay for them. We at Hakema like google analytics is a free web-based tool. Once installed, will give you access to important information about your website like: What are the most visited pages? Which city and area are my visitors are coming? What devices are they using to visit my site? And many more valuable reports you can think of.
Hope with some of these tips, you can take your website and your customer experience to next level.