Näin saat lisää klikkauksia ja varauksia Google My Business -yritysprofiilin avulla!

Olet ehkä huomannut, että Google on viime aikoina lisännyt uusia toimintoja ilmaiseen yritysprofiiliisi, joka tunnetaan nimellä Google My Business.

Hyvä uutinen on se, että Google tarjoaa nämä toiminnot maksutta – jotta käyttäjät löytäisivät ajantasaista tietoa yrityksistä. Jos et ole vielä hyödyntänyt Google My Business -profiilia, kannattaa se tehdä nyt: voit saada sen kautta lisää klikkauksia sivuillesi ja varauksia palveluihisi. Tässä postauksessa kerromme, miten se tehdään.

Ensin sinun täytyy tarkistaa yrityksesi nimi. Google on saattanut hakea tiedon automaattisesti, mutta se ei välttämättä ole sellainen kuin pitäisi. Yrityksesi virallinen nimi voi olla esimerkiksi Tmi Pekka Salo, mutta markkinointinimi eli se nimi, jonka asiakkaasi tuntevat, onkin Barber Supercut. Tarkista siis ensimmäiseksi, että yrityksesi nimi on oikein!

Näin päivität yritystietosi Google My Business -profiiliin:
 
1. Kirjaudu sisään profiiliisi tästä linkistä: https://www.google.com/intl/fi_fi/business/
2. Valitse oikea Google-tili, jotta pääset hallintasivulle.

3. Mene Info-osioon, jossa voit tarkistaa erilaisia tietoja. Klikkaa kynän kuvia, jos haluat tehdä muutoksia tietoihin.

Yrityksen nimi ja kategoria 

Varmista, että nimi on sama kuin se, jolla asiakkaasi tuntevat yrityksesi.

Yrityksesi sijainti, alue ja aukioloajat

On tärkeää, että yrityksesi sijainti ja aukioloajat ovat oikein. Google Maps hyödyntää tätä tietoa ja näyttää yrityksesi sijainnin sen perusteella. Myös aukioloajat näkyvät Google Mapsissa, josta voi suoraan katsoa, onko toimipisteesi auki vai kiinni.

 

 

 

Puhelinnumero, nettisivujen osoite ja varauslinkki

Tässä ovat tärkeimmät tiedot. Asiakkaat käyttävät niitä enemmän kuin arvaatkaan.

Huomaat ehkä uuden kentän, jonka nimi on “Appointment links”. Lisää siihen ajanvarauslinkkisi, esimerkiksi https://app.hakema.io/fi/yritys/Parturi-Happy-Oskar, jotta asiakkaasi voivat klikata varaamaan palveluitasi suoraan Google My Business -profiilistasi!

Lopputulos näyttää tältä:

Muutamilla yksinkertaisilla muutoksilla teet ilmaisesta Google My Business -profiilistasi toimivan ja voit saada sen kautta lisää asiakkaita, jotka vierailevat sivuillasi ja varaavat palveluitasi.

Saat 30 päivän maksuttoman kokeilun kaikilla ominaisuuksilla. Siinä kaikki – luottokorttia ei tarvita.
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